WHO IS THIS G.URL?
Data-Driven, Culture-Coded Pop Stars
How To Make a Popstar is a project centered around G.URL—a fictional pop star built from scratch using a research-based formula for mainstream success. Through audience-tested music, AI-generated visuals, and curated branding, this project explores the mechanics behind virality, marketing, and memory in pop culture. G.URL isn’t just a persona—she’s a case study in how pop icons are made.